Tuesday, December 23, 2008

2008 BMW 128i Convertible Review

slide1.jpgMy biggest kvetch about the BMW 1-Series: price. When you compare the 1-Series to the more practical 3-Series, the cheaper 1 might as well have a bone through its nose and wear a Fine Young Cannibals T-shirt. Still, no one ever lost any money selling BMWs to well-heeled consumers whose desire for status trumps… everything. Given that the majority of the brand's fan base are insensitive to matters of relative worth-- other than new hotness-- the drop-top 128i has less of a hill to climb than the rest of the "I'm-not-a-3-Series, not yet an icon" 1ers. So, does it?

 

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