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 Top standards and demands newly defined: Introducing the fifth generation of   the BMW 7-Series Luxury Saloon, the world's most successful manufacturer of   premium cars is setting the benchmark once again, proving how sheer driving   pleasure and the pleasure of exclusive generosity may be perfectly combined   in the ultimate symbiosis.
 
 The new BMW 7-Series is the result of perfection in design and supreme   engineering on the drivetrain, on the chassis, in terms of safety systems,   driver assistance, and comfort. And at the same time the sophisticated but   very modern interior proves that both driving and riding in the new BMW   7-Series is a truly impressive experience the driver and all passengers will   enjoy at all times.
 
 The high-performance and outstandingly efficient engines as well as the   suspension technology of the new BMW 7-Series are both quite unique in the   luxury saloon segment. Two petrol engines with Twin Turbo technology and High   Precision Injection - the 300 kW/407 hp V8 in the top-of-the-range BMW 750Li   and the 240 kW/326 hp straight-six in the new BMW 740i - as well as a newly   developed straight-six diesel with common-rail fuel injection,   piezo-injectors and an aluminium crankcase with maximum output of 180 kW/245   hp in the new BMW 730d are available right from the start upon the   introduction of the car. All power units offer the highest standard of   efficiency in their respective class and comply in full with the EU 5   emission standard. The new BMW 7-Series comes as standard with Dynamic Damper   Control including Dynamic Driving Control operated by the touch of a button   on the centre console.
 
 
 Important options are the Integral Active Steering together with rear axle   steering as a function of driving conditions (a technology absolutely unique   the world over), as well as Dynamic Drive anti-roll stability.
 
 The new BMW 7-Series also introduces the new generation of BMW's trendsetting   iDrive control system. A newly developed Controller with direct selection   buttons and a high-resolution 10.2-inch Control Display facilitate intuitive   management, control and activation of numerous functions.
 
 BMW's new iDrive also offers ideal conditions for unrestricted use of the   internet in the car offered by BMW as the world's first manufacturer in the   context of BMW ConnectedDrive. The clear structure of the cockpit dominated   by the instrument cluster in innovative black panel technology gives the   driver absolute supremacy and unrestricted control of his car at all times.   The driver assistance systems featured for the first time in the new BMW   7-Series and exclusive the world over include BMW's new Night Vision with   detection of individual persons, a camera-based Speed Limit Indicator, Lane   Change Warning and Cruise Control with Stop & Go, an active Brake   Assistant and a proximity warning function when approaching another vehicle   from behind.
 
 Both the "regular" and the long-wheelbase versions of BMW's new   Luxury Saloon - with the latter available right from the start in the guise   of the BMW 750Li and the BMW 740Li - come with the longest wheelbase in their   segment. In practice, this means particularly generous space and roominess   within the car. A wide range of lightweight features - including the doors,   roof, engine compartment lid, side panels and the engine crankcase made of   aluminium - enhance both the efficiency and the agility of the new BMW   7-Series. And through its comprehensive safety concept alone, BMW's new   Luxury Saloon guarantees maximum occupant safety in all conceivable types of   collision.
 
 Design: sporting character BMW style in its most elegant form.
 
 A harmonious combination of elegance and sportiness is the key issue in the   body design of the new BMW 7-Series. Over and above the long wheelbase, the   long and stretched-out engine compartment lid and the short body overhang at   the front, the passenger compartment moved relatively far to the rear and the   low and sleek roofline characterise the dynamic proportions of the new BMW   7-Series.
 
 Seen from the front, the new BMW 7-Series emanates a sense of clear and calm   superiority through its large and smooth engine compartment. The BMW kidney   grille stands out far to the front and is fully integrated in the front end   without any visible joints or seams, emphasising the powerful presence of the   car. The bottom air intake stretches across the entire front air dam, thus   highlighting, together with the foglamps and the chrome band above the air intake,   the significant width of the car and its powerful stance on the road.
 
 Dual round headlights in generous size and design ensure that concentrated   focus so typical of BMW - first through their corona rings providing a   daytime headlight function and second through the bright light bar bordering   on the headlights at the top. A further new design feature is the direction   indicators made up in each case of eight LED light units. The new BMW   7-Series interprets the classic style and design of a thoroughbred saloon in   a unique manner typical of the brand. The interplay of concave and convex   surfaces so characteristic of BMW generates highly effective light and shadow   lines, tense surfaces around the wheel arches and the doors as well as the   narrow shoulder surface above the contour line extending from the headlights   to the rear lights emphasising the elegant character of this unique Luxury   Saloon.
 
 The high-rising doorsill line, in turn, reinforces the impression of a   particularly slender and dynamic stature. An additional effect is provided by   the chrome-plated gill unit complete with the integrated direction indicator   at the transition point between the front side panel and the driver's and,   respectively, front passenger's door. As a special feature characteristic of   a truly sporting car, this gill unit again highlights the long distance   between the front axle and the instrument panel.
 
 Longest wheelbase in the luxury performance segment providing lots of space   inside the car.
 
 The sporting and elegant side view of the car is further highlighted by the   long wheelbase: The new BMW 7-Series comes with the longest wheelbase in the   luxury saloon segment, both in its "regular" guise (3,070   millimetres/ 120.9'') and in the extended-wheelbase version (3,210 millimetres/126.4'').   In both cases this means extra space within the interior and a significant   enhancement of motoring comfort, particularly since the wheelbase of the BMW   750Li and the BMW 740Li extended by 14 centimetres or 5.5'' completely   benefits the passengers' legroom at the rear.
 
 Yet a further important point is that both models come with their own   distinctive roofline and C-pillar contour creating a side view reminiscent of   the "regular" model with its normal wheelbase. And at the same time   headroom on the rear seats of the longwheelbase model is up by 10 millimetres   or 0.39''.
 
 The sculptural design of the car's surfaces ensures a smooth and flowing   transition of the side panels into the rear end of the car, the roofline   flowing down via the car's flanks all the way to the bumper. The entire rear   section is therefore surrounded by dynamic lines creating an even more   sporting and muscular look.
 
 Horizontal lines and light edges give the entire rear end a powerful and   superior impression accentuated in particular by the chrome bar above the   numberplate support. The rear light clusters of the new BMW 7-Series come in   an L-shaped look, again typical of the brand. Inside, the rear lights are   dominated by wide, horizontally arranged light bars with a special threedimensional   look rising to the outside and therefore following the contour of the light   units.
 
 Fed by LED lights, the light bars provide a warm and homogeneous light   effect. The direction indicators also use LED technology likewise featured on   the third brake light at the upper end of the rear window and on the   numberplate illumination.
 
 Modern, luxurious, inviting: the interior.
 
 In its interior design, the new BMW 7-Series offers a particularly modern and   inviting rendition of sheer luxury. With the centre console slanted slightly   towards the driver, the cockpit comes with the driver orientation so typical   of BMW. Encountering the new BMW 7-Series for the first time, therefore, the   driver immediately has the feeling of being able to handle the most advanced   and sophisticated technology in genuine style in a truly exclusive setting.
 
 The dashboard is subdivided into various levels above one another separated   by horizontal lines. The instrument cluster and Control Display come on one   level, the controls and buttons for all major functions are one level further   down, beneath the trim surface likewise covering the entire width of the   dashboard. And thanks to innovative presentation and surface technology,   finally, the Control Display does not require the usual binnacle to keep out   sunglare.
 
 Vertical arrangement of the instruments and control units again serves to   facilitate the process of controlling the car, adding extra safety in every   respect. Information and control units relevant to the driver are on the side   of the cockpit facing towards the driver himself. All controls, buttons and   switches serving to operate comfort functions, in turn, are positioned in the   middle of the car, with the same logic being applied to the control units   integrated directly on the multifunction steering wheel.
 
 Black panel technology: familiar flair, new options.
 
 The design and presentation of the instrument cluster offers new options in   presenting information with supreme clarity. For the first time the entire   instrument cluster is made up of a high-resolution colour display in black   panel technology comprising the four circular instruments arranged in   traditional sports car style as well as status and function instruments   important for motoring, navigation instructions, information from the   Check/Control, feedback from the controls, and the Service Interval   Indicator.
 
 When not in use, the display forms a black homogeneous surface. The numbers   in the circular instruments are generated electronically when required, thus   not becoming visible - like all other symbols on the display - until the   system is activated. On cars fitted with a navigation system the instrument   clusters supports the High Guiding function, true-to-life arrow symbols   giving the driver information on, say, criteria to be observed when changing   his lane or when taking a bend at an unclear road junction.
 
 The settings on the automatic air conditioning featured as standard are   presented in a second display on the centre console, again in black panel   technology. In the new BMW all settings of the automatic air conditioning may   indeed be masterminded from a control panel on the centre console.
 
 Electronic gear selector lever and Dynamic Driving Control button on the   centre console.
 
 The new BMW 7-Series comes with an electronic gear selector lever on the   centre console. Right next to the lever are the Dynamic Driving Control   operating unit on the side facing the driver and - on the opposite side - the   iDrive Controller.
 
 Instead of a conventional handbrake, the new BMW 7-Series comes with an   electrohydraulic parking brake operated merely by pressing a button, that is   without requiring any strength or particular effort. The Auto-Hold function   likewise operated by a button, automatically holds the car when at a standstill,   providing extra comfort in stop-and-go traffic.
 
 A wide range of paintwork colours, interior colours, trim surfaces and seat   upholstery enables the customer to personalise his or her car, catering for   each and every individual wish. And at the same time, BMW is the world's   first car maker to offer high-tech ceramics as an option on specific control   units and elements.
 
 Enhanced consistently, used intuitively: BMW iDrive.
 
 The new BMW 7-Series naturally comes with BMW's trendsetting iDrive control   system serving to activate and mastermind all entertainment, information,   navigation and telecommunication functions featured either as standard or as   an option. Indeed, the new generation of iDrive gives BMW an even greater   lead over other manufacturers with their comparable systems.
 
 Newly designed Controller with direct selection buttons.
 
 Fitted in the perfect ergonomic position, the newly developed Controller   enables the user to conveniently and intuitively choose and activate specific   functions through standardised tilt, rotating and pushing movements. A   picture of the Controller shown in the Control Display ensures even greater   clarity and orientation in choosing the next control function or operating   step, as does the clear graphic arrangement of the menus arranged as tables   on top of one another. And with all menus structured according to the same   standard scheme, the user will become fully acquainted with operating   requirements almost immediately, not having to make himself accustomed with   the control process.
 
 Using the new direct selection buttons on the Controller, the user is able to   change spontaneously to the CD, radio, telephone and navigation functions   without the slightest effort or waiting time. The range of direct selection   buttons is now rounded off by the three command buttons MENU, BACK and   OPTION, the eight favourite buttons on the centre console serving for the   first time to save and directly retrieve not only radio stations, telephone   numbers and navigation destinations, but also menu items directly available   through iDrive.
 
 Extra-large display with variable layout, pre-view maps and full-screen   presentation.
 
 BMW iDrive in the new 7-Series comes with a 10.2 inch Control Display   exceeding all graphic surfaces so far used in the world of motoring not only   through its dimensions. For offering image resolution of 1,280 x 480 pixels,   the Control Display is able to present detailed graphics or complete websites   from the internet much better and more clearly than ever before, visual   control aids ensuring additional clarity and ease of use and operation.
 
 To spell out the names of places or streets, for example, and to enter   telephone numbers, the driver simply has to use a very convenient circular   "Speller" for rapid and easy entry of names and numbers. Optimised   BMW iDrive with its upgraded technical features also facilitates use of the   optional navigation system, full-screen presentation of maps providing an   incomparably detailed overview of the region the driver is currently   travelling through. Both travel maps and individual symbols may be shown as   three-dimensional graphics, a pre-view screen presenting the appropriate map   section when entering a specific destination.
 
 The engines: superior, dynamic and extremely efficient.
 
 Featuring the world's most efficient V8 petrol engine, the most powerful   straight-six within BMW's line-up of power units, and the first   representative of a new generation of straight-six diesels, the range of   power units available right from the start upon the introduction of the new   BMW 7-Series is full of superlatives.
 
 The three engines stand out through dynamic power and performance, supreme   motoring culture, and unique efficiency. In their respective power and   performance segments they therefore offer an incomparably good balance of   power and economy all in one. The engines thus comply in full with the BMW   EfficientDynamics development strategy featuring a wide range of further   innovations in the new BMW 7-Series.
 
 So over and above the highly modern power units, BMW EfficientDynamics in the   new 7-Series stands, among other things, for Brake Energy Regeneration,   on-demand control of ancillary units, consistent lightweight technology and   optimised aerodynamics, as well as electronically controlled air flap   management for a further reduction of fuel consumption and emissions.
 
 The most efficient car in its segment: the BMW 730d with its newly developed   six-cylinder diesel.
 
 This enhancement of efficiency comes out particularly in the new BMW 730d.   Offering average fuel consumption of just 7.2 litres/100 kilometres (equal to   39.2 mpg imp) in the EU test cycle, this is the most economical car in its   entire segment, with a standard of all-round fuel efficiency made possible by   the first generation of straight-six diesel engines.
 
 The newly developed power unit comes with an aluminium crankcase and the   latest generation of common-rail direct fuel injection, piezo-injectors   injecting fuel into the combustion chambers under a pressure of up to 1,800   bar.
 
 The significantly upgraded turbocharger system with variable intake geometry   provides smooth development of superior power tailored to the respective   driving conditions, with maximum power and supreme harmony at all times.
 
 The new diesel engine displacing 3.0 litres develops maximum output of 180   kW/245 hp at an engine speed of 4,000 rpm. Maximum torque of 540   Newton-metres or 398 lb-ft, in turn, comes at just 1,750 rpm. Compared with   the former model, the new BMW 730d thus offers an increase in power by 10 kW   or 14 hp on 10 per cent less fuel.
 
 Weighing just 185 kg or 408 lb, the new six-cylinder diesel is another 5   kilos lighter than its predecessor, this optimisation of weight enhancing not   only the efficiency of the new BMW 730d, but also the car's performance and   agility, with acceleration to 100 km/h in just 7.2 seconds and top speed of   245 km/h (152 mph).
 
 Following BMW's usual commitment, the new BMW 730d comes as standard with a   diesel particulates filter and an oxidation catalyst. The exhaust management   units are fitted in one joint housing positioned directly downstream of the   engine.
 
 Thanks to the innovations in technology featured on the new six-cylinder,   this model significantly outperforms the EU 5 emission standard, with the new   BMW 730d generating just 192 grams of CO2 per kilometre.
 
 Unique: eight-cylinder petrol engine with Twin Turbo and High Precision   Injection in the new BMW 750Li.
 
 The most important technical asset shared by both petrol engines is Twin   Turbo technology exclusive to BMW in conjunction with High Precision   Injection. Featuring these sophisticated systems, both drive units achieve a   level of power and torque natural-aspiration engines would only be able to   offer on much larger engine displacement and with an inevitable increase in   weight.
 
 Displacing 4.4 litres, the eight-cylinder power unit featured in the new BMW   750Li is the first petrol engine of its kind worldwide to feature the   turbochargers in the V-section between the two rows of cylinders. In addition   to the optimisation of weight provided by the aluminium crankcase, this   configuration also makes the engine extremely compact in its dimensions.
 
 The V8 develops maximum output of 300 kW/407 hp in the speed range from 5,500   to 6,400 rpm, with maximum torque of 600 Newton-metres or 442 lb-ft all the way   between 1,750 and 4,500 rpm.
 
 On the road this means truly impressive power and performance from low engine   speeds and with substantial thrust maintained throughout the entire range.   Hence, the BMW 750i accelerates to 100 km/h in 5.2 seconds and is limited   electronically to a top speed of 250 km/h or 155 mph. Average fuel   consumption of the BMW 750i in the EU test cycle, already applying the EU 5   standard, is just 11.4 litres/100 kilometres or 24.8 mpg imp, with CO2   emissions of 266 grams per kilometre. Compared with the previous model   homologated under the less strict and less demanding EU4 standard, this is an   improvement by approximately 3 per cent with an increase in engine power by   30 kW or 41 hp.
 
 As a result, the new model complies both with the ULEV II emission standard   in the USA and the EU 5 standard in Europe.
 
 Even more power: straight-six with Twin Turbo and High Precision Injection in   the BMW 740i.
 
 The second petrol engine version of the new BMW 7-Series is powered by a   straight-six with unmistakable performance characteristics again resulting   from the combination of Twin Turbo technology and High Precision Injection.
 
 Appropriate modifications of the turbocharger system serve to increase output   of the 3.0-litre power unit to 240 kW/326 hp. On the straight-six with Twin   Turbo two exhaust gas turbochargers each supply three cylinders with   compressed air, the low inertia of the relatively small turbochargers   ensuring a significantly better response also on this power unit and building   up larger pressure without the slightest delay from low engine speeds.
 
 Maximum engine power comes at 5,800 rpm, with maximum torque of 450   Newton-metres or 332 lb-ft from just 1,500 rpm. This helps the new BMW 740i   to accelerate to 100 km/h in 5.9 seconds, with the car's top speed limited   electronically to 250 km/h or 155 mph.
 
 High Precision Injection plays a key role in ensuring the most efficient use   of fuel. In this case the second generation of direct gasoline injection   incorporates piezo-injectors positioned in the cylinder head directly next to   the spark plugs and conveying fuel into the combustion chambers with an   absolutely precise dosage under a pressure of 200 bar.
 
 This particular configuration enhances not only fuel economy, but also   emissions and engine acoustics. Accordingly, average consumption in the EU   test cycle is just 9.9 litres/100 kilometres or 28.5 mpg imp, with a CO2   rating of 232 grams per kilometre. Compared with its predecessor, the new BMW   740i thus offers 15 kW/20 hp more power on a reduction in fuel consumption by   12 per cent. And again, it almost goes without saying that the new BMW 740i   complies in full with the EU 5 emission standard.
 
 Featured as standard: automatic transmission with precise and fast gearshift.
 
 Power is transmitted as standard on the new BMW 7-Series by a further   enhanced six-speed automatic transmission with particularly sporting   gearshift characteristics. A newly developed control unit offering an even   higher level of performance and modified converter technology allow even more   precise selection of the right gear at all times. And as a further point the   six-speed automatic transmission ensures superior comfort when shifting gears   and an enhanced standard of efficiency.
 
 Yet a further contribution to greater efficiency comes from the final drive   likewise optimised to an even higher standard, now offering even lower   friction and optimised thermal management.
 
 Through the first-ever use of an aluminium housing on the final drive, weight   is reduced by approximately 15 per cent versus the former model.
 
 Innovative suspension technology for a unique combination of motoring comfort   and dynamic performance.
 
 Newly developed suspension technology guarantees excellent body and roll   comfort, while at the same time the new BMW 7-Series comes with a standard of   agility quite unique in the luxury segment. A further point is that the   driver can decide himself at any time which of these features to give   priority, varying the set-up of his car via Dynamic Driving Control.
 
 The combination of a double-arm axle at the front and an integral-V axle at   the rear offers not only a wide range of additional benefits in terms of   motoring comfort and driving dynamics, but also outstandingly harmonious roll   and transient behaviour in bends. In addition, the new BMW 7-Series comes   with electronically masterminded Dynamic Damper Control, the newly developed   dampers adjusting both to the road surface and the driver's particular style   of motoring. And as the first car maker in the world, BMW uses a damper   system where the inbound and rebound stages are adjustable in a continuous,   independent process on each wheel. This allows a truly unique combination of   a firm suspension set-up, on the one hand, and a comfortable response to   bumps on the road, on the other.
 
 Driving Dynamic Control button on the centre console.
 
 The driver is able to vary the Dynamic Damper Control map through the Dynamic   Driving Control button.
 
 With Dynamic Driving Control, the set-up of the car my be varied for COMFORT,   NORMAL, SPORT and SPORT+ at the simple touch of a button, acting not only on   Dynamic Damper Control and the DSC Dynamic Stability Control threshold   points, but also on the gearshift dynamics of the automatic transmission as   well as the gas peal and steering assistance control maps.
 
 Another button directly in front serves to choose the various Dynamic   Stability Control set-ups, for example providing a special traction mode for   setting off more easily on snow whenever required.
 
 Integral Active Steering controlling the steering angle both front and rear.
 
 As a further development of Active Steering, Integral Active Steering is now   making its world debut in the new BMW 7-Series. For the first time this   option varies the steering angle via an additional transmission on the front-   wheel Active Steering and, for the first time, the steering angle on the rear   wheels through a concentrically positioned motor with spindle drive on the   rear axle, in a highly sophisticated function provided by Servotronic in   accordance with current driving conditions.
 
 The maximum steering angle of the rear wheels is 3 degrees. At low speeds the   rear wheels are turned against the steering angle of the front wheels to give   the BMW 7-Series significantly greater agility on the road. At higher speeds the   Integral Active Steering gives the car an absolutely outstanding level of   motoring comfort and supremacy on the road in changing lanes and in bends,   with the rear wheels turning in the same direction as the front wheels. Even   in abrupt steering manoeuvres, therefore, the BMW 7-Series follows the   driver's commands precisely and with absolute superiority, any change in   direction under dynamic driving conditions leading to an increase in lateral   acceleration hardly having any influence on the car's yaw rate.
 
 This clear separation between changes in direction and yaw or roll motion of   the car is perceived as a significant increase in comfort above all on the   rear seats.
 
 Supreme precision: BMW Night Vision with detection of individual persons.
 
 BMW is the world's first car maker to offer Night Vision with detection of   individual persons and an appropriate warning in the new BMW 7-Series. The   fundamental feature used in this system is a thermal imaging camera providing   a moving video picture in which the driver is able to detect people, animals   and other objects also outside of the headlight beam in a highresolution   presentation on the central Control Display.
 
 Now BMW Night Vision comes for the first time with detection of individual   persons giving the driver an additional warning whenever the person(s)   detected is/are at risk.
 
 Precisely on course: Lane Change Warning and Lane Departure Warning.
 
 Lane Change Warning available for the first time in a BMW enables the driver   to overtake other vehicles in superior style and with a significantly reduced   risk. Radar sensors at the rear end of the car monitor traffic conditions on   the adjacent lanes, covering an area extending from the so-called blind angle   on the next lane all the way to a distance of 60 metres or almost 200 feet   behind the car.
 
 A triangular symbol illuminated permanently on the base of the exterior   mirror shows the driver that there is another vehicle in the critical range.   Then, once the driver sets the direction indicator in order to change his lane   in the process of overtaking, this LED signal will start to flash on and off,   providing a clear warning in the process. The driver is also warned by   discreet but unmistakable vibration on the steering wheel following the same   signal as the Lane Departure Warning. This sophisticated system also   available as an option on the new BMW 7-Series detects any unintentional   departure by the driver from his desired course. Lane Departure Warning is   made up of a camera installed on the windscreen near the interior mirror, a   control unit for the comparison of data and a signal generator making the   steering wheel vibrate. The camera in the system scans the road markings on   at least one side of the car as well as the edge of each lane and the   distance from the car. The system is able to look ahead some 50 metres or 165   feet and may also be used at night as soon as the driver switches on the   headlights.
 
 World debut in the new BMW 7-Series: recognition of traffic signs.
 
 In combination with a navigation system and Lane Departure Warning, the new   BMW 7-Series offers yet another exclusive function: the Speed Limit Indicator   enables the driver to constantly monitor the speed limit on all routes he is   currently taking.
 
 For this purpose a camera fitted near the interior mirror permanently   registers traffic signs by the road as well as variable signs on bridges   above the road (eg on motorways). The data determined in this way from   traffic signs is compared with the data saved in the car's navigation system   and the speed limit at the driver's current location is shown in the   instrument cluster or, as an option, in the Head-Up Display.
 
 Optimum visibility: bi-xenon headlights featured as standard.
 
 The new BMW 7-Series comes as standard with dual bi-xenon headlights.   Adaptive Headlights available as an option, in turn, ensure clear and precise   illumination of the road ahead following bends and winding roads. The Bending   Lights function, as yet another feature, is integrated in the headlights. And   last but not least the Adaptive Headlights allow variable light distribution   for optimum illumination of the road ahead particularly when driving in a   straight line.
 
 Maximum agility, efficiency and solidity ensured by intelligent lightweight   technology.
 
 The bodyshell of the BMW 7-Series offers an unusually good balance of low   weight and superior strength and solidity. This is made possible by   intelligent lightweight technology, appropriate use of high- and   ultra-high-strength steel giving the body an extremely stable structure and,   together with the use of aluminium on numerous further components, providing   a significant improvement of passive safety on lower overall weight. As a   result, overall weight of the new BMW 7-Series is down from that of the   previous model by 35 kg (77 lb) and even 55 kg (121 lb), taking the range of   equipment into account. At the same time the bodyshell of the new BMW   7-Series offers about 20 per cent greater torsional stiffness than the   bodyshell of the former model, thus providing the foundation for the car's excellent   driving dynamics.
 
 A unique feature in the BMW 7-Series segment is the combination of an   aluminium roof and a steel body. The advantage in weight provided by this   solution versus a conventional steel roof is approximately 7 kilos, the lower   centre of gravity achieved in this way helping to give the car significantly   greater agility. The engine compartment lid, the doors, the front side panels   and the front spring supports on the body are also made of aluminium, with   the use of aluminium on the doors for the first time in a large-scale   production BMW reducing weight once again by another 22 kg or 49 lb.
 
 Exemplary protection of the occupants on all seats.
 
 High-load-resistant carrier structures, extra-large and exactly defined   crumple zones as well as highly efficient restraint systems coordinated by   high-performance electronic control set the foundation for the high level of   passive safety in the new BMW 7-Series.
 
 Within the interior, in turn, frontal and hip/thorax airbags as well as side   curtain head airbags all come as standard. BMW's new Luxury Saloon features   three-point inertia-reel seat belts on all seats.
 
 The restraint systems furthermore come with a belt force limiter and, on the   front seats, an additional belt tightener. To protect the occupants from   cervical spine injury in the event of a collision from behind, the front   seats come as standard with crash-activated headrests. And last but certainly   not least, ISOFIX child seat fastenings are featured as standard on the rear   seats.
 
 Highest standard of climate comfort in the luxury class.
 
 Featured as standard, the automatic air conditioning ensures highly effective   cooling quality quite unparalleled in the luxury performance segment. The   driver and front passenger are able, with this sophisticated system, to   individually control air temperature, air volume and distribution on the   right and left side of the car.
 
 Available as an option, four-zone automatic air conditioning also allows   individual control and regulation on the rear seats. And the long-wheelbase   BMW 7-Series even comes as a further enhancement of four-zone automatic air   conditioning with roof vents at the rear complete with separate controls,   supplied by an additional air conditioner fitted in the luggage compartment.
 
 As an option the new BMW 7-Series is available with adjustable single seats   at the rear, and both climate and massage seats are available as an option at   the rear of the car.
 
 Hard disc memory for audio data and the navigation system.
 
 To make use of the audio and navigation system particularly convenient and   comfortable at all times, the new BMW 7-Series comes as standard with a hard   disc memory. Offering capacity of 80 GB, this high-performance memory ensures   exceptionally rapid access to the digitally prepared map material used for   navigation purposes. In addition, no less than 12 GB is available for a   comprehensive list of music files, also enabling the user to transmit music   files from a CD, an MP3 player or a USB stick straight to the hard disc.
 
 The audio system in the new BMW 7-Series features a DVD player, an AUX-in and   a USB port all as standard. Optional equipment includes a six DVD changer, a   TV module and a receiver for DAB Digital Audio Broadcasting. To offer the   driver and his passengers an even greater experience in sound quality, the   optional Professional HiFi system is able to play back multi-channel audio   formats. As an option, furthermore, the new BMW 7-Series may also be fitted   with the BMW Individual High-End audio system.
 
 The entertainment systems available on the rear seats of the new BMW likewise   set new standards in the world of motoring, with two TV screens integrated in   the front seat backrests and allowing individual use on each side, two   headsets and two AUX-in ports as well as a DVD player all included in the   entertainment package.
 
 World debut: unrestricted use of the internet in the car.
 
 BMW is the world's first car maker to provide unrestricted use of the   internet in the car through BMW ConnectedDrive.
 
 Use of the internet is an optional extra in the new BMW 7-Series and comes at   an attractive flat rate.
 
 As in the case of the BMW Online internet service, BMW, making this new   offer, is once again paving the way in the use and availability of online   services in the automobile.
 
 Use of the internet in the car is based on BMW iDrive now enhanced to an even   higher standard, the Controller taking over the function of a conventional   computer mouse. Internet sites may be presented in high resolution on the   Control Display, but for reasons of safety only when the car is at a   standstill.
 
 Fully integrated use of the Apple iPhone and other Smartphones.
 
 The mobile phone preparation kit complete with a Bluetooth interface   available on the new BMW 7-Series allows safe and comfortable use of a wide   range of the latest mobile phones while driving. In addition, Smartphones   with an MP3 function may also be fully integrated into the car using a   specially developed snap-in adapter together with a USB port again available   as an option. Using this option, the driver and passengers are able to use   both the communication and the entertainment functions of their mobile phone,   masterminding the entire process of operation through the iDrive control   system. The new interface is suited for fully integration of Apple iPhone,   Sony Ericsson K850i and Nokia 6500c mobile phones.
 
 World-first achievement: Integrated Owner's Manual.
 
 The wide range of innovative functions offered by the new BMW 7-Series in   terms of sophisticated electronics is rounded off by the Owner's Manual fully   integrated in the car. In the same way as conventional computer programs, the   Integrated Owner's Manual gives the driver information on all features and   equipment of his car within seconds at the touch of a button via iDrive.   Instructions for use are presented clearly and easily-to-understand by   animations backed up by sound information and even by slide shows. Short and   clear texts as well as interactive graphics enable the user to quickly take   up and process information received in this way.
 
 Exquisite highlights from BMW Individual.
 
 Choosing from the wide range of options offered by BMW Individual, the   discerning driver of a BMW 7-Series is able to express his sense of select   quality and exclusive style even more convincingly.
 
 Among other highlights, the range includes new BMW Individual leather in   Merino fine grain standing out not only through the unique quality of the   material and exclusive colours, but also through distinctive seam patterns on   the seats, the dashboard and the door linings. Matching the various leather   colours, BMW Individual offers an even wider range of colours on the   Alcantara roof lining, with fine trim bars in Satin Nut Brown, Reddish Brown   plane tree and Black Piano paint ensuring particular class and style. A new   highlight in the wide range of BMW Individual exterior colours is Citrin   Black in Xirallic technology.
 
 Yet a further feature offered by BMW Individual is the newly developed, fully   integrated cooling box able to accommodate two 0.7-litre bottles and two   0.33-litre cans.
 
 New 20-inch BMW Individual light-alloy wheels in V-spoke design round off the   car's exclusive appearance on a truly personalised BMW 7-Series. In a   nutshell, therefore, the wide range of features offered by BMW Individual   combines the safety and maturity of the regular production car with the   unparalleled appeal, style and class of a genuine one-off masterpiece.
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