BMW Concept 7 Series ActiveHybrid Adds Power, Efficiency [BMW Concept 7 Series ActiveHybrid]

Ahead of its official reveal at the LA Auto Show, the official details on the BMW Concept 7 Series ActiveHybrid have finally been released after months of us sitting on the edges of our seats, waiting with bated breath. The ActiveHybrid (as opposed to the other name considered, "LazyHybrid") is a "preview of potential" for things to come from BMW and shows off a mild hybrid operating from a motor integrated transmission, which was jointly developed with Chrysler and General Motors. The motor "assists" a 400 HP, 450 lb-ft, 4.4 liter V8 with its own 20 HP and 155 lb-ft of torque providing oil barons with cognitive dissonance the feel-good benefit of 15% better fuel economy. Complete details in an uncompromisingly self satisfied press release below. Check out more on the 7-series Hybrid Concept from CarandDriver.com BMW Concept 7 Series ActiveHybrid: The BMW of hybrids As an integral part of the BMW EfficientDynamics strategy, the BMW Concept 7 Series ActiveHybrid previews the potential of BMW ActiveHybrid technology in a luxury sedan. In typical BMW fashion, this new concept car combines a significant reduction of fuel consumption and emissions with a level of driving dynamics never seen before even in this class of hybrid cars. The BMW Concept 7 Series ActiveHybrid is an intelligent symbiosis of BMW's new twin-turbo V8 engine and electric drive as a mild hybrid concept. A compact electric motor, integrated into the transmission housing, replaces the conventional alternator as well as the starter. Power to run all electrics on-board the car is generated by means of Brake Energy Regeneration. The combination of internal combustion engine and electric motor take the twin-turbo 4.4-liter V8's already potent 400 horsepower and 450 lb-ft of torque and supplies an additional 20 horsepower and up to 155 lb-ft of torque as needed. The drivetrain technology featured in the concept car allows enhanced driving dynamics together with a reduction of fuel consumption and emissions by 15 percent in the EU test cycle compared to the same car running on a combustion engine alone. At the same time the use of BMW ActiveHybrid technology does not require any compromises in driving qualities and features of the BMW 7 Series. Energy is stored in a compact lithium-ion battery housed in the luggage compartment. An Auto Start Stop function helps to ensure optimum efficiency in all driving situations. The hybrid technology showcased in the BMW Concept 7 Series ActiveHybrid is perfectly suited to the new benchmark in the full-sized performance luxury sedan segment just as the two-mode hybrid technology used in the BMW Concept X6 ActiveHybrid, also on display in Los Angeles, is well matched to the world's first Sports Activity Coupe. BMW Group In America BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. [Source: BMW Group]