BMW Performance accessories is officially online with 32 upgrades Bimmer drivers, ranging from carbon fiber dress-up stuff to more serious bits like six-piston brakes with cross-drilled rotors or a carbon fiber suspension cross brace. Accessorizing BMW enthusiasts can also purchase form-fitting racing seats, a short-throw shifter, or even a steering wheel with an LED display that tracks lap times, acceleration, and top speed.
BMW is so excited (and wants you to be similarly excited) about its performance parts that it created a video to help inspire owners to pull out their wallets and do some shopping. Hit the jump to see it for yourself, and crank up the speakers in time to hear the exhaust note coming from BMW's new sport muffler. Thanks for the tip, Max!