BMW has released today their sale numbers for December 2008 and as expected, they are not pretty. While the Mini brand's sales accounted for 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007, the BMW brand took a huge hit: down 40.2 percent compared to December 2007.
In December, BMW Group sales in the U.S. (BMW and MINI combined) down by 35.9 percent. Company continued to gain market share in 2008.
Commenting on the 2008 result, Jim O'Donnell, President of BMW of North America, LLC. said:
"Low consumer confidence and tight credit was a double whammy in '08 making it a year we'd all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we'll have an equal focus on doing more of the right things that set us up for the market's return."
BMW Brand Sales
BMW Automobile Sales
BMW Sports Activity Vehicle Sales
MINI Brand Sales
"Fuel efficiency and small cars had a big year in 2008 even with low fuel prices slowing down the positive sales development in the past few months," said Jim McDowell, Vice-President of MINI USA. "A balance of rational and emotional reasons are going to be the way of the future to continue small car growth in the U.S. MINI's success in 2008 may be a good indication of this balance."
Table: Sales BMW of North America, LLC, December 2008
And at the end, here is a comparison table from Autoblog, illustrating various car manufactures and their overall sales.