Tuesday, March 31, 2009

Review: 2009 BMW 750i

The 2009 750i is the car I was expecting from BMW back in 2002. That 7 turned out to be the poster child for automotive arrogance. It introduced flame surfacing [including the Bangle butt] and iDrive. The 2002 7-Series drove me right into the arms of Mercedes. Its controls were impossible to decipher, the ergonomics were infuriating and it was truly ugly. In the face of the criticism, BMW countered that their customers were too backwards to comprehend the brilliance and innovation inherent in the design. Sales continued-- until they didn't. The new 750i is a mechanical admission of corporate guilt that offers redemption for lovers of the pre-Bangle 7-Series.


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